WOMEN’S WEAR DAILY reports today that Giorgio Armani is enlisting designer and former Spice Girl Victoria Beckham to appear in the worldwide advertising campaign for Emporio Armani Women’s Underwear. The Beckham ads — shot by by Mert Alas and Marcus Piggott — will be unveiled for the spring/summer 2009 season.
“Who better than Victoria Beckham to launch our new global Emporio Armani underwear campaign?” Giorgio Armani said to WWD. “Victoria is a style icon, a dynamic lady whose influence and recognition will add great excitement to the continued international growth of our Emporio Armani women’s underwear business.”
Source: icydk.com
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