The Boyzillian

David Beckham's Emporio Armani panty ads have reportedly been sending straight and gay dudes to salons asking for the "boyzillian." That's when they wax everything and

One 44-year-old father recently had his back, crack and nutsack waxed because of the ads. He told the Guardian, "Of course it is slightly painful, but in my experience not nearly as sore as having your chest waxed. It's much better than shaving it, too. You don't get those awkward nicks and it doesn't grow back anything like as quickly." One salon owner said that she used to wax 3 dudes a week and now she's doing 3 a day thanks to David Beckham. She said they all mention him.

Source: dlisted,celebs-britneyluver