Ali at the Godiva Decadence Suite unveiling party (January 29).

Showing off a brand new hairdo, Ali Larter spent Tuesday helping to unveil the Godiva Decadence Suite, a hotel room designed with chocolate from top to bottom at the Bryant Park Hotel in New York City.

“It’s the perfect bit of sin,” the Heroes hottie told press of “the Godiva chocolate pearls that are her private daily indulgence”.

According to Newsday reports, Larter is the face of the Belgium-based chocolatier’s annual Valentine’s Day promotion - which is the chance to win “a pampered getaway weekend for two in May” in a re-created chocolate suite at the Bryant Park Hotel.

A note informing the buyer of his or her good luck will be packaged in one of the $23 and up box of chocolates - available only in North America.

Source: celebrity-gossip/celebs-britneyluver